Current:Home > StocksAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Mastery Money Tools
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-16 03:47:45
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (73)
Related
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Wayne Brady of 'Let's Make a Deal' comes out as pansexual: 'I have to love myself'
- Pregnant woman’s arrest in carjacking case spurs call to end Detroit police facial recognition
- Sandra Bullock's partner Bryan Randall dead at 57 following private battle with ALS
- Skins Game to make return to Thanksgiving week with a modern look
- Judges halt a Biden rule offering student debt relief for those alleging colleges misled them
- Arrest warrants issued for Montgomery, Alabama, riverfront brawl
- Georgia's greatest obstacle in elusive college football three-peat might be itself
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- DeSantis acknowledges Trump's defeat in 2020 election: Of course he lost
Ranking
- Trump wants to turn the clock on daylight saving time
- Simon & Schuster purchased by private equity firm KKR for $1.62 billion
- Sandra Bullock's partner Bryan Randall dead at 57 following private battle with ALS
- FAA warns of safety hazard from overheating engine housing on Boeing Max jets during anti-icing
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Book excerpt: After the Funeral and Other Stories by Tessa Hadley
- Russia court sentences Alexey Navalny, jailed opposition leader and Putin critic, to 19 more years in prison
- Former Georgia lieutenant governor says he received grand jury subpoena
Recommendation
North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
Why scientists are concerned that a 'rare' glacial flooding event could happen again
Rachel Morin Case: Authorities Firmly Believe They've Found Missing Woman's Body
Urgent effort underway to save coral reefs from rising ocean temperatures off Florida Keys
Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
FCC hands out historic fine to robocaller company over 5 billion auto warranty calls
Biden is creating a new national monument near the Grand Canyon
Urgent effort underway to save coral reefs from rising ocean temperatures off Florida Keys